An Approach on Destination Marketing in Tourism Sector

Bragging rights and destination marketing: a tourism bragging rights model

In a study seeking to understand destination choice, focus group participants consisting of travellers, mentioned the importance of ‘bragging rights’. Additionally, tourism marketers when interviewed about destination choice also referred to bragging rights. An online search of ‘travel’, ‘tourism’ and ‘bragging rights’ revealed thousands of links. Despite this, bragging rights has received limi...

Destination Management and Destination Marketing: The Platform for Excellence in Tourism Destinations

Destination management and destination marketing are relatively new phenomena in tourism professional practice and in the tourism literature. They have now, however, become recognized as being integral to the success of a tourism destination. This article traces the history of the scholarly literature development and professional practice in destination management and destination marketing sinc...

Factors Affecting Destination Choice in Medical Tourism

Introduction: Although many factors can affect the choice of destination in medical tourism, some factors are indispensable to medical tourists and medical tourism. The aim of this study was to analyze important factors affecting the selection of a destination by potential medical tourists. Methods: This descriptive, cross-sectional study, conducted in Tu...

Information, Experience and Destination Marketing - The Influence of Interactivity on Tourism Website

This study focuses on the tourism websites that are doing destination marketing for some remote areas. This study proposes that when interactivity is put into the website to create users‘ virtue experience with the remote areas, different user may response differently. Two kinds of user‘s personal factors are investigated in this study: Susceptibility to Interpersonal Influence and Personal Inv...

TOURISM MARKETING IN AN ERA OF PARADIGM SHIFT Introduction Tourism